Morris-Turnberry approves new logo created by Brussels-area designer

BY BOB MONTGOMERY

Morris-Turnberry Council has approved the final design concept for the municipality’s branding update, which includes a new logo.

 

Heather Logan of H Creates made the presentation at council’s Aug. 11 meeting. Chief Administrative Officer Trevor Hallam pointed out that the municipality has had its current logo since amalgamation and that was 25 years ago. The municipality has been Morris-Turnberry for quite a long time and a lot of the logos that were established at the time of amalgamation were really meant to reflect all of the constituent municipalities that had come together. However, he says, 25 years later, everyone is pretty well on board with the idea that Morris-Turnberry is one municipality, not two municipalities stuck together.

 

Furthermore, design has changed a lot in the last 25 years and a lot of municipalities are now going through this process. Hallam said that council felt that, 25 years in, it was a good time for Morris-Turnberry to consider getting a fresh logo to represent the municipality. So, the discussion started near the end of last year and continued through the budget process and the municipality has been working with Heather Logan of H Creates in Brussels and she came up with the design that she presented at the council meeting.

 

Hallam says the approved logo is basically a base design with some variations, depending on where or how it’s used, and now the municipality will slowly roll that out over the next few months. He says they wanted to do that fairly slowly because it is an expensive process to just replace everything, so staff will slowly use up things they have the logo and anything that you see that’s a larger expense, like the signs that you see when you’re driving into the municipality, the municipality will do what it can to change those existing signs, rather than replacing them, because they still have lots of life in them. So, that part will be a fairly slow process.